About Us

Sydney-based · Family-founded · Aussie-owned

I didn't set out to build a water company.

I started as a dad with too many questions.

AJ, founder of HolyH₂O, in his Sydney kitchen
AJ, Founder of HolyH₂OSydney, Australia
HolyH₂O at a glance

HolyH₂O is an Australian-owned water filtration and hydrogen water brand, founded in Sydney by AJ. We make benchtop and tap water filters, shower and bath filters, and hydrogen water bottles, designed around Australian tap water and used in more than 100,000 Aussie homes.

I'm AJ, founder of HolyH₂O.

We moved to Australia, started a family here, and I did what everyone does. Turned on the tap. The water looked clean and it was considered safe, so I didn't think about it again.

Then my son began dealing with skin sensitivity, and I started looking closely at the everyday things that touched his skin and surrounded our family. Water was one of them.

It didn't give me an answer to what caused his skin issues. It gave me a question. That turned out to be the more useful thing.

Because when you move countries, you notice how much you've been taking for granted. The food is different. The weather is different. Homes work differently. Even the water tastes different. I'd spent most of my life filling a glass without once asking what was in it.

So I started reading. Just our own water at first, then filtration.

Then things got slightly out of hand.

I went down the water rabbit hole

  • What's actually being filtered?
  • What does "NSF tested" really mean?
  • What's inside the cartridge?
  • What's it actually made from?
  • What matters for Australian tap water?
  • Where's the actual lab report?
  • And why is all of this so hard for a normal person to understand?

I wasn't a water scientist, and I'm not going to pretend to be one. I was simply a customer who became unusually interested in getting better answers.

I read specifications. Compared filter media. Looked at testing. Spoke to suppliers. Tried products. Pulled things apart. Asked annoying questions.

The further I went, the more convinced I became that buying a water filter shouldn't need a chemistry degree or a leap of faith. That became the idea behind HolyH₂O.

AJ pouring filtered water from the glass Trinity at his kitchen bench
The same filter that sits in our kitchen is the one we ship.

Build what we'd want in our own home

HolyH₂O started with one simple rule, and every product in the range still has to pass it before it goes anywhere near a customer.

If I wouldn't use it in my own home, I don't want to sell it to yours.

That sounds obvious. It isn't. It means caring about what's inside a filter, not just how the outside looks. Improving materials when we can. Publishing testing instead of asking you to simply trust us. And changing things when customers show us how they could be better.

We don't always get everything right the first time. But curiosity, evidence and constant improvement are baked into how we build this company. So every product has to answer four questions.

01Would we use it at home?If the answer isn't yes, it doesn't belong in the range.
02Can we explain what it does?No hiding behind technical language or vague wellness claims.
03Can we show the evidence?Testing and specifications are there for anyone who wants to go deeper. See our Trinity contaminant results.
04Does it fit real life?No plumbers, no complicated routines. The best product is the one you actually use every day.

From our home to 100,000+ Aussie homes

What began as me trying to understand something for my own family slowly turned into something much bigger.

In the beginning, we packed orders ourselves. No big team, no grand plan to become a national water brand. Just products, boxes, customers, feedback, mistakes, improvements and a lot of late nights.

One order became a hundred. A hundred became thousands. Today HolyH₂O products are used in more than 100,000 Australian homes, and I'm grateful for every one of them.

AJ packing HolyH₂O orders in the Sydney warehouse
Our Sydney warehouse. Some habits stick.
100,000+Aussie homes
4.9/5From 14,700+ reviews
SydneyBased and family-led
One thing I believe

You can't control everything your family is exposed to. But you can be more thoughtful about what you bring into your home.

For us, water became one of those things. Not because anyone should be scared of their tap water. Not because one filter magically fixes everything. But because water is one of those small choices you make over and over again.

  • You drink it
  • You cook with it
  • You shower in it
  • Your kids bathe in it

Making that one everyday thing a little more considered felt worthwhile. That's still what HolyH₂O is about.

AJ packing a HolyH₂O order before it ships from Sydney
Every order still gets hand packed in New South Wales.

The obsession has changed. The reason hasn't.

At first I was thinking about water. These days I think about the whole experience. Could the filter use better materials? Could setup be easier? Could the testing be clearer? Could it look good enough that you actually want it on your kitchen bench? Could support feel like talking to a person instead of opening a ticket?

HolyH₂O has grown a lot since those first orders, and I hope it keeps growing. But I never want us to get so big that we stop being curious.

We'll keep asking what could be better. We'll keep listening when you tell us something isn't. And we'll keep applying the same test that started all of this:

Would we use it in our own home, every day?
AJ, founder of HolyH₂O
AJFounder, HolyH₂O · Sydney, Australia

See what we've built

Every product in the range had to pass the same four questions.

Shop our best sellers → Got a question? Email hi@holyh2o.com.au and a real person in Sydney replies.

Quick answers

Who founded HolyH₂O?

HolyH₂O was founded in Sydney by AJ, after his son's skin sensitivity led him to look closely at the water his family used every day.

Is HolyH₂O an Australian company?

Yes. HolyH₂O is Australian-owned and based in Sydney, New South Wales, and every order ships from our Sydney warehouse.

How do I contact HolyH₂O?

Email hi@holyh2o.com.au and a real member of our Sydney team will get back to you.

Customer Reviews

Overall rating: 4.9 / 5 from 14787 reviews.

Customer photo review of HolyH₂O™ Cool+ Spray

Shop confidently, I am very happy with all of my Holy H20 purchase experiences. I found the organisation ticked all boxes in approach to quality, product, service and support standards. I discovered this organisation honourable, the team at Holy H20 earnt this badge and should wear it proudly due to the truth, transparency, consistency and effort that’s come to be since I began personal research through to going forward with first purchase and so on. Their service approach and commitment to deliver is nothing short of exceptional. Maintaining good customer feedback is highly important and impressively displayed throughout due fostering a good attitude towards customer focus. Such commitment toward customer service is highly commendable, for myself it sets them apart of competition within in a growing industry. Overall, my satisfaction continues to evolve and maketing/products became apparent/tangible since my first purchase experience. Sound business values and good business ethic shown through the commitment to whats matters more, the customer! Their products sell themselves because of high levels to attentional factors which is clearly shown in the organisations high level of research, transparency in marketing and high levels in standards that produce the range of quality products on offer, furthermore ensuring their offers of lifetime warranty and money back guarantee backs up their commitment towards their business processes, aiming to improve, innovate and increase growth in aim of what matters most to them: Longevity and performance/The delivery of quality products and happy customers. I believe I can safely endorse Holy H20 provides a safe and sound purchase pathway of current products offered, displaying equity, and equality in relation between the company/consumer/goods supplied…

HolyH₂O™ Cool+ Spray

Customer photo review of Shower Max by HolyH₂O™  | Filtered Showerhead for Better Skin & Hair

The pressure of the water is good and I can see and feel a difference in our hair and skin and my kids love it as well.so now I'm thinking of buying one for their shower.

Shower Max by HolyH₂O™ | Filtered Showerhead for Better Skin & Hair

Store owner replied: It's fantastic to know you're experiencing improved water pressure and a noticeable difference in your family's hair and skin, and especially that your kids are enjoying it too. Thanks again for sharing your experience and we look forward to serving your family's needs again soon.

Customer photo review of Hydronizer | Australia's Highest-Rated SPE PEM Hydrogen Water Bottle by HolyH₂O™

Haven't had it long as it was brought overseas to me, so took a while... cannot say at this stage until I give it a good go...

Hydronizer | Australia's Highest-Rated SPE PEM Hydrogen Water Bottle by HolyH₂O™

Store owner replied: We're excited for you to experience the full benefits of your new bottle once you've had a chance to use it thoroughly. Thanks again for choosing HolyH2O!

Customer photo review of Trinity Replacement Filters | HolyH₂O™

Love my water filter and service you provide

Trinity Replacement Filters | HolyH₂O™

Store owner replied: Thank you for being a valued part of the HolyH2O™ family; we look forward to continuing to provide you with excellent service.

Customer photo review of HolyH₂O™ Trinity | Fluoride Water Filter

Love it! All family is using now.

HolyH₂O™ Trinity | Fluoride Water Filter

Store owner replied: Ensuring access to clean, refreshing water for every family is at the core of what we do, and your feedback truly reinforces our mission. Thanks again for your fantastic review!

Customer photo review of Trinity by HolyH₂O™ | Fluoride Filter

Best thing we ever did! After spending so much money on bottled water we bought this system and have never looked back. In fact bottled water has an awful taste now. We have never drunk so much water! Best investment ever! Our family is totally satisfied with this product highly recommended!

Trinity by HolyH₂O™ | Fluoride Filter

Store owner replied: Your satisfaction and commitment to healthier hydration are exactly what we strive for, and we are delighted that Trinity has exceeded your expectations. Thanks for your glowing review!

Customer photo review of Trinity by HolyH₂O™ | Remove Fluoride from Aussie Tap Water

The upgrade size is fantastic! We are all drinking more water that tastes like water is meant to taste.

Trinity by HolyH₂O™ | Remove Fluoride from Aussie Tap Water

Store owner replied: Your positive experience with the Trinity brings us immense joy. Feedback like yours truly reinforces the value we strive to deliver to every customer. Thanks again for choosing HolyH2O!

Customer photo review of HolyH₂O™ Shower Mate | Compact Shower Filter

I live in a hard water area, I attached the filter to my shower and have noticed a big difference in my hair. So easy to do, I was able to do it myself. Thankyou.

HolyH₂O™ Shower Mate | Compact Shower Filter

Store owner replied: Thank you so much for your glowing review; we truly appreciate your support & hope you continue to enjoy better showers with HolyH2O!

Customer photo review of HolyH2O™ Trinity

I feel happy about drinking this water, it tastes clean and l know l'm not drinking harmful contaminates!

HolyH2O™ Trinity

Store owner replied: It's wonderful to know our commitment to pure, safe drinking water resonates so strongly with your experience every day. Thanks again for choosing HolyH2O!

Customer photo review of HolyH2O™ Trinity

Love that my new water source is an important part of my ongoing health journey as I age.

HolyH2O™ Trinity

Store owner replied: It's wonderful to know the Trinity is contributing positively to your well-being. Thanks again for sharing your experience and here's to your health!

Customer photo review of HolyH2O™ Trinity

Very happy with my filters, after being sorted with the change in filters and sizing. The water tastes great - so much better than the tap water. I use it every day as part of my health journey, especially as I get older - in my 60's.

HolyH2O™ Trinity

Customer photo review of HolyH2O™ Trinity

Love this water filter. Water tastes the best.

HolyH2O™ Trinity

Store owner replied: Thanks for your wonderful review, and we look forward to serving your hydration needs in the future!

Customer video review of HolyH2O™ Trinity

I just changed my trinity replacement filter after 6 months and the taste so refreshing and pleasant.

HolyH2O™ Trinity

Store owner replied: We are delighted that you are enjoying the benefits of clean, great-tasting water every day. Thanks again for trusting HolyH2O with your hydration needs.

Customer photo review of HolyH2O™ Trinity

Best tasting water

HolyH2O™ Trinity

Store owner replied: Thanks for choosing HolyH2O and we look forward to serving you again soon!

Customer video review of HolyH2O™ Shower Max

Omg I had the smaller shower head which was good but this larger one is amazballs The small one has now taken residence in my caravan shower and is fabulous

HolyH2O™ Shower Max

Store owner replied: Thanks for your wonderful review and for being a part of the HolyH2O family. We look forward to serving you again soon!

Customer video review of HolyH₂O™ Bath Mate

Amazing!! So easy to hang- we all fight over a bath now, so Devine. Love knowing I’m not bathing in chemicals, even helped our skin irritation (dermatitis) AMAZING 100/10 😀

HolyH₂O™ Bath Mate

Store owner replied: Thanks for sharing your wonderful experience, and we hope to continue making your bath times divine!

Customer video review of HolyH2O™ Shower Mate (Filter Attachment)

AMAZING! Bought the bath attachment too- so amazing. Buying another for the kids shower and one for travel 💃

HolyH2O™ Shower Mate (Filter Attachment)

Store owner replied: Thank you so much for your amazing support and for spreading the HolyH2O love!

Customer photo review of HolyH2O™ Trinity Water Filter

Love the taste and certainly beats buying 10 ltrs twice a week.

HolyH2O™ Trinity Water Filter

Store owner replied: Thanks for choosing HolyH2O, and we look forward to continuing to provide you with pure and delicious water!

Customer photo review of HolyH₂O™ Cool+ Spray

Had one in my purse during a wedding and ended up passing it around like perfume. Everyone loved it. I’ve since ordered refills and one for my partner too.

HolyH₂O™ Cool+ Spray

Store owner replied: We love knowing the product added such a unique touch to your special moment. Thanks for sharing your wonderful experience!

Customer photo review of HolyH₂O™ Cool+ Spray

I’m in sales and talk all day. This gives me confidence before every pitch or handshake. One spray and I know I’m set, no second-guessing.

HolyH₂O™ Cool+ Spray

Store owner replied: Thanks for your wonderful feedback, and we look forward to continuing to support your success!

Customer photo review of HolyH₂O™ Cool+ Spray

I honestly didn’t expect the fresh feeling to last. But this thing holds up, even through dinner or a few drinks. Saves me from that “ugh I should’ve brushed again” vibe.

HolyH₂O™ Cool+ Spray

Store owner replied: Thanks for sharing your experience, and we look forward to seeing you for more refreshing moments!

Customer photo review of HolyH₂O™ Cool+ Spray

Bought it thinking it’d be a cool gadget, but didn’t expect to actually love it. I spray it after a meal or coffee and it’s just reliable. Feels like a product made for grown-ups.

HolyH₂O™ Cool+ Spray

Store owner replied: Your feedback truly inspires our commitment to quality and innovation. Thanks for being a valued part of the HolyH2O community, and we look forward to serving you again soon!

Customer photo review of HolyH₂O™ Cool+ Spray

It doesn’t feel like a product I have to use, it’s one I want to use. Like how skincare becomes a ritual. One spray and I feel instantly better.

HolyH₂O™ Cool+ Spray

Store owner replied: Your words truly capture the essence of what we strive for. Thank you for sharing your experience, and we look forward to being a part of your refreshing rituals!

Customer photo review of HolyH₂O™ Cool+ Spray

After a long day of commuting and talking, I feel dry and cranky. This is like a reset button for my mouth. Just a little mist and I feel cleaner, calmer, and a bit more “me”.

HolyH₂O™ Cool+ Spray

Store owner replied: Your experience perfectly captures the essence of what HolyH2O™ stands for. Thanks again for sharing such a thoughtful review!

Customer photo review of HolyH₂O™ Cool+ Spray

The fine mist makes all the difference. It doesn’t feel like you’re attacking your mouth, just freshening it. Honestly kind of addictive in the best way.

HolyH₂O™ Cool+ Spray

Store owner replied: Thanks for your wonderful review and we look forward to serving you again soon!

Customer photo review of HolyH₂O™ Cool+ Spray

Spray, smile, speak... That’s my routine before any client call now. I never want to go back to feeling unsure about my breath.

HolyH₂O™ Cool+ Spray

Store owner replied: Thanks for sharing your wonderful feedback, and we look forward to being a part of your confident moments!

Customer photo review of HolyH₂O™ Cool+ Spray

Can’t use gum with Invisalign and mints melt in my pocket. This has been a game-changer. Quick, hygienic, and the gf actually notices when I use it, in a good way.

HolyH₂O™ Cool+ Spray

Store owner replied: We're thrilled to hear that Cool+ has been such a game-changer for you. Thanks for your wonderful review!

Customer photo review of HolyH₂O™ Cool+ Spray

I chewed gum like it was a nervous habit. This spray gave me a cleaner, more conscious alternative. Feels good in the hand, fresh in the mouth, and I don’t feel gross after.

HolyH₂O™ Cool+ Spray

Customer photo review of HolyH₂O™ Cool+ Spray

Post-gym, I used to use mouthwash from my glovebox like a savage. Now I spray this before I drive home and feel way more human. It’s part of my cool-down now.

HolyH₂O™ Cool+ Spray

Customer photo review of HolyH₂O™ Cool+ Spray

I accidentally left mine at home one day and realised how much I rely on it. There’s something about knowing you’re covered, no matter what. It’s like wearing deodorant, you just feel better.

HolyH₂O™ Cool+ Spray

Customer photo review of HolyH₂O™ Cool+ Spray

I get nauseous with artificial mint stuff, so I’ve avoided breath sprays for years. Cool+ was surprisingly smooth. It doesn’t burn, just refreshes in a way that feels natural.

HolyH₂O™ Cool+ Spray

Customer photo review of HolyH₂O™ Cool+ Spray

I hate chewing gum in meetings, it feels unprofessional. This spray is clean, quick, and way more mature. I feel more confident knowing I’m fresh, not fruity or artificial.

HolyH₂O™ Cool+ Spray

Customer photo review of HolyH₂O™ Cool+ Spray

First time I used it was at a music festival - I felt gross, sweaty, and dusty. One spray and I felt like a new person. Legit reset my mood. Now I don’t go to events without it.

HolyH₂O™ Cool+ Spray

Customer photo review of HolyH₂O™ Cool+ Spray

Used to feel super anxious after meals, always second guessing my breath. This spray gives me peace of mind instantly. It’s become as essential as my wallet or phone. Thanks HolyH2O!

HolyH₂O™ Cool+ Spray

Customer photo review of HolyH₂O™ Cool+ Spray

It’s weird how something so small can feel so premium. I spray it before I do my makeup or head to the gym. It makes me feel polished, even if I’ve just rolled out of bed.

HolyH₂O™ Cool+ Spray